Commercial Complex Management
Leasing strategy, operations, and brand mix optimization to lift asset value and rental yields.
- Project positioning & planning
- Leasing strategy & execution
- Operations & event programming
Specialized in commercial complex & enterprise management
Empowering businesses for
efficient and steady growth
Wenzhou Hongjin focuses on commercial complex management, enterprise consulting, and integrated marketing, delivering sustainable operations with a professional team and systematic approach.
Creating value for clients since 2022
Core Focus
- Commercial complex management
- Enterprise management & consulting
- Marketing & brand promotion
One-stop commercial management
From top-level planning to operations, boosting project efficiency end-to-end.
Core Services
A full-cycle service system around business growth
Strategy-led, operations-driven, data-informed — modular service packages for every growth stage.
Enterprise Management Consulting
Organization design, process optimization, and performance systems to build an efficient management backbone.
- Org & process mapping
- Policy & performance design
- Ops KPIs & analytics
Marketing Strategy & Planning
Integrated marketing aligned to brand position and target audience, covering offline events and digital ads.
- Brand position & visual guidance
- Integrated campaign planning
- Online & offline promotion (incl. Google Ads)
Tailored Advisory
Long-term, companion-style advisory tailored to each client’s context for sustained growth.
- Retainer management advisory
- Special-topic research
- Management training & coaching
Why Us
Four reasons to choose Hongjin
90%
Client satisfaction
Standardized process + tailored plans keep satisfaction stable.
80+
Clients served
Across commercial complexes, retail, and services.
5+
Core service areas
Full chain from consulting to operations and marketing.
2022
Founded
Iterating playbooks since day one, delivering repeatable wins.
Our Team
A professional team to safeguard your project
A cross-disciplinary team from commercial real estate, consulting, and marketing — strategic and hands-on.
包松妍
Legal Representative / Project Director
Leads strategy and key projects; skilled in positioning and operations strategy for commercial complexes.
Operations Team
Project operations & delivery
Experienced in mall ops, events, and brand management to ensure plans land and perform.
Consulting & Strategy Team
Consulting & marketing strategy
Focused on management optimization and marketing strategy to lift internal efficiency and market impact.
Solutions
Sample solutions
Full launch plan for new commercial complex
Positioning, flow planning, leasing strategy, and opening campaigns to secure stable traffic and rent in year one.
Management system upgrade for growth-stage firms
Rebalancing org structure and processes during rapid expansion; establishing policies and performance systems.
Brand co-marketing & campaign design
Online-offline campaigns aligned to positioning and audience, amplified via Google Ads and digital channels.
Insights
Hongjin Insights · Latest
Commercial complexes enter the era of precision ops
Leveraging footfall and tenant data to build precise ops models is key to performance uplift.
Hongjin launches SME management checkup
A diagnostic service to quickly surface management gaps and improvement paths for SMEs.
Regional high street upgrade recap
Tenant-mix reset and scene upgrades drove +35% traffic and steady rent growth.
Contact Us
Book a consult · Get a tailored plan
Leave your project info and contacts; our consultants will reach out with an initial diagnosis and proposal.
- Company: Wenzhou Hongjin Commercial Management Co., Ltd.
- Address: Room 107, Bldg 34, Jinping Garden, Luoyang Town, Taishun, Wenzhou, Zhejiang
- Email: godfreyezra7@gmail.com